Democratizing Enterprise AI for Everyone
Datsor was born in Canada with a clear mission: to engineer the first self-training AI sales platform that requires zero coding skills. We bridge the gap between complex machine learning and everyday business needs
Our Story
From Resilience to Innovation
Founded in 2025 by Marcela Torres, Datsor emerged from a desire to solve a critical problem: advanced AI was too complex for small businesses. Leveraging her background in engineering and operations, Marcela gathered a team of experts to build a scalable solution.
What started as a bootstrapped vision has evolved into a recognized SaaS platform, backed by the Canadian tech ecosystem and validated by major industry players.
Backed by Industry Leaders
We are proud to be part of Canada’s thriving innovation landscape. Datsor is supported by: Niagara Falls Innovation Hub & Innovation Factory: Active portfolio company. Government of Ontario: Winner of the Starter Company Plus Grant. AWS Activate: Recipient of $10,000 USD in cloud credits to power our AI infrastructure. Meta Business Partner: Official Tech Provider for WhatsApp and Instagram APIs.
Our Amazing Team
Our team will ensure that you are satisfied with our product.
Marcela Torres
Founder & CEO
Industrial Engineer & Operations Specialist. Marcela combines technical expertise with a deep understanding of process automation. After facing the challenges of digital transformation firsthand, she architected Datsor to be the most accessible AI platform in the market.
Luis Rojas
CTO & Lead AI Engineer
Cloud Architecture & NLP Specialist. Luis leads the development of our proprietary “Smart Ingestion Engine.” He ensures our infrastructure on AWS is scalable, secure, and capable of processing thousands of conversations simultaneously.
Liliana Lamprea
Head of Growth (Latam)
Sales Strategy & Partnerships. Liliana leads our expansion into emerging markets, helping businesses implement automation strategies to increase revenue and streamline customer support.
Why Datsor?
We believe in SaaS (Software as a Service) + Success. Unlike bare-bones tools, our platform is built on a “Customer-First” architecture. We provide the technology, the security, and the onboarding support to ensure your AI agent performs from Day 1.
Secure: Enterprise-grade encryption.
Official: Verified Meta Tech Provider.
Canadian: Headquartered and regulated in Ontario.